Martin van der Roest

About Martin van der Roest

Martin has nearly 3 decades of experience in the software development/business arena. Primary efforts have focused on the design and development of solutions for engineering and manufacturing applications and more recently social business intelligence. He loves a good Pinot while listening to Van Morrison.
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    Forrester Study Says Marketers are Struggling with the value of Content Marketing

Forrester Study Says Marketers are Struggling with the value of Content Marketing

All the More Reason for a Content Marketing Index I just read this article at Advertising Age … Marketers Still Struggling To Get Results From Content Marketing My distillations of the key points that were made are … only 14% of marketers told Forrester that their content marketing efforts were effective […]

Content Marketing Index™ – Measuring Content Quality

I received several comments almost immediately after posting last week’s Part 2 post, What goes into the Content Marketing Index™? One person asked “how can you measure the quality of the content?” What a perfect setup for this week’s topic. The Content Marketing Index™ (CMI) absolutely considers the quality of content. Recall that the premise […]

What Goes Into the Content Marketing Index™

Previously … here’s a quick recap from Part 1, an “Introduction to the Content Marketing Index™.”

 

“The Content Marketing Index™ is a data-driven, evidence-based, social business barometer of a company’s social media and content marketing activities. It is based on the principle that the manifestations of an organization’s content marketing lifecycle activities can be observed, […]

What is the Content Marketing Index™?

How are your social media and content marketing efforts performing? What activities are “moving the needle”? How are you doing against your competitors? Are there any predictive insights that can be distilled from another’s activities?

 

These and a host of other questions continue to be wrestled with by almost every type of business and industry. […]