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    Forrester Study Says Marketers are Struggling with the value of Content Marketing

Forrester Study Says Marketers are Struggling with the value of Content Marketing

All the More Reason for a Content Marketing Index I just read this article at Advertising Age … Marketers Still Struggling To Get Results From Content Marketing My distillations of the key points that were made are … only 14% of marketers told Forrester that their content marketing efforts were effective […]

Content Marketing Index™ – Measuring Content Quality

I received several comments almost immediately after posting last week’s Part 2 post, What goes into the Content Marketing Index™? One person asked “how can you measure the quality of the content?” What a perfect setup for this week’s topic. The Content Marketing Index™ (CMI) absolutely considers the quality of content. Recall that the premise […]

What Goes Into the Content Marketing Index™

Previously … here’s a quick recap from Part 1, an “Introduction to the Content Marketing Index™.”

 

“The Content Marketing Index™ is a data-driven, evidence-based, social business barometer of a company’s social media and content marketing activities. It is based on the principle that the manifestations of an organization’s content marketing lifecycle activities can be observed, […]